VALID SALESFORCE-MARKETING-ASSOCIATE TEST DURATION & LATEST SALESFORCE-MARKETING-ASSOCIATE STUDY NOTES

Valid Salesforce-Marketing-Associate Test Duration & Latest Salesforce-Marketing-Associate Study Notes

Valid Salesforce-Marketing-Associate Test Duration & Latest Salesforce-Marketing-Associate Study Notes

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 2
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 3
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 4
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 5
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

>> Valid Salesforce-Marketing-Associate Test Duration <<

Latest Salesforce-Marketing-Associate Study Notes & Reliable Salesforce-Marketing-Associate Dumps

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Salesforce Certified Marketing AssociateExam Sample Questions (Q66-Q71):

NEW QUESTION # 66
Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed.
What should an associate use at time of send?

  • A. Commercial Send Classification
  • B. A Send Classification with honor list-level opt outs checked
  • C. Transactional Send Classification

Answer: C

Explanation:
When sending digital receipts for online orders, even to subscribers who have previously unsubscribed from marketing communications, the appropriate send classification to use is the Transactional Send Classification.
This classification is used for emails that are essential to a transaction or service requested by the customer, such as order confirmations, shipping notifications, and digital receipts.
Transactional emails are exempt from typical subscription preferences because they are considered necessary for the fulfillment of the service or transaction that the customer has engaged in. By using a Transactional Send Classification, Cloud Kicks ensures that all customers receive their digital receipts, maintaining compliance with best practices and customer service standards.
References: Salesforce Marketing Cloud documentation on send classifications delineates the distinctions between commercial and transactional sends, highlighting the use of transactional classifications for essential service-related communications regardless of subscription status.


NEW QUESTION # 67
The marketing team at Northern Trail Outfitters is exploring how they can make their promotional emails more engaging. Part of this is applying more Personalization Strings and Dynamic Content Blocks.
How should an associate test if these emails are rendering properly before sending them out?

  • A. Subscriber Preview
  • B. Einstein Content Testing
  • C. Journey Builder System Optimization

Answer: A

Explanation:
To ensure that promotional emails with Personalization Strings and Dynamic Content Blocks are rendering correctly before sending them out, an associate should utilize the Subscriber Preview feature in Salesforce Marketing Cloud. Subscriber Preview allows marketers to view how an email will appear to a specific subscriber, taking into account personalized content and dynamic elements based on the subscriber's data.
This feature is crucial for testing and validating the appearance and functionality of personalized and dynamic content within emails, ensuring that each recipient receives a well-crafted, personalized experience that renders correctly across different devices and email clients.
References: Salesforce Marketing Cloud documentation on Email Studio and Content Builder includes detailed instructions on using Subscriber Preview, highlighting its role in ensuring accurate rendering and personalization of email content before sending.


NEW QUESTION # 68
A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about a journey.
Which components will the associate be able to see?

  • A. Unsubscribes, Delivery Rate, and Goals
  • B. Click Rate, Bounce Rate, and Alerts
  • C. Goals, Population, and Alerts

Answer: C

Explanation:
The Journey Health Panel in Salesforce Marketing Cloud Engagement provides insights into the performance and status of a marketing journey. The components visible in the Journey Health Panel include Goals, Population, and Alerts:
* Goals: This component shows how effectively the journey is achieving its defined objectives, allowing marketers to measure success against predetermined benchmarks.
* Population: This part of the panel provides information on the size and characteristics of the audience participating in the journey, offering insights into who is being targeted and engaged.
* Alerts: Alerts notify marketers of any issues or significant events within the journey that may require attention, such as delivery problems, drops in engagement, or deviations from expected performance.
These components together offer a comprehensive overview of the health and effectiveness of a marketing journey, enabling marketers to make informed decisions and optimizations.
References: Salesforce Marketing Cloud's documentation on Journey Builder includes details on the Journey Health Panel, outlining how it provides critical insights into journey performance and what components are included for review.


NEW QUESTION # 69
Cloud Kicks (CK) is sending a new publication. There is debate whether CK should continue using the From Name it used from previous messaging or leverage a new From Name.
What is an argument in favor of using a new From Name?

  • A. Receive better Inbox placement.
  • B. Easily differentiate the new publication.
  • C. Enhance address book utilization.

Answer: B

Explanation:
Using a new From Name can help Cloud Kicks clearly distinguish the new publication from previous ones.
This practice can reduce subscriber confusion and set clear expectations, particularly when launching a new type of content or series.
* Considerations on From Name: While changing the From Name might impact immediate recognition, it's beneficial if the new publication has a different focus, target audience, or format.
* Salesforce Documentation Reference: For further details on best practices for sender name, refer to Salesforce Marketing Cloud Best Practices for Email Marketing.


NEW QUESTION # 70
Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.
What should an associate use to accomplish this task?

  • A. Web Studio
  • B. Automation Studio
  • C. Email Studio

Answer: B


NEW QUESTION # 71
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